AiBUY Blog

Digital marketing and omni-channel tips and best practices for reaching more consumers through unique interactive media experiences.

June 16, 2020

What is a Shoppable Video?

Even though it was only a short while ago, you might remember what it felt like to see ads for […]

June 16, 2020

What is Content Commerce?

Content commerce, in its most fundamental form, refers to leveraging digital content to generate revenue. This might be through subscriptions, […]

May 12, 2020

Mad Men of Digital Advertising

Mad Men of the 1950’s advertising industry ushered in a golden age for marketing, but they also made a lot […]

May 3, 2020

Couch Shopping: The new craze we’ve always known about.

Broadcasts of shopping segments have always been popular with QVC and HSN taking the lion share of the marketing…

April 27, 2020

Why One Influencer With 2.6 Million Followers Couldn’t Sell More Than 40 T-Shirts

The t-shirt manufacturer informed Ari that they must sell at least 36 shirts to break even. If her team couldn’t reach that mark, they’d have to stop working together.

April 20, 2020

Content & Commerce – Their Venn-Diagram is Becoming a Circle

Content and commerce are not distant friends. For as long as humans have been entertained and interested in particular works of art, marketers have been trying to promote their products through these mediums.

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