Case Study 1:
Coffee Company
Coffee company in-shoppable pilot led to 7% of users interacting with overlay*
Veterans Coffee, in pursuit of additional revenue streams, embarked on an innovative in-shoppable pilot. This strategic decision was aimed at facilitating a more immersive shopping experience for users. Key Performance Indicators (KPIs) were set to measure the interaction rates with in-content shopping overlay products.
Objective:
Find additional revenue streams by enhancing the online user experience and encouraging seamless in-content shopping interactions.
AiBUY solution.
Solution:
The introduction of an in-shoppable pilot, which integrates a shopping overlay within the digital content. This overlay allows users to directly interact with products showcased in the content, thus merging the content consumption and shopping experience into one cohesive journey.
Primary KPI:
Percentage of users interacting with in-content shopping overlay products.
Results:
Within the duration of the pilot:
- 7% of users actively interacted with the in-content shopping overlay products.
- This interaction rate not only signifies the potential of the in-shoppable pilot but also underscores the evolving nature of online consumer behavior.
Case Study 2:
Educational Sports Platform
In-shoppable overlay gets 16% link conversions per video for the educational sports platform
In a rapidly changing digital landscape, SportsEdTV recognized the need to capitalize on direct-to-consumer opportunities. By leveraging in-shoppable overlays within their video content, they embarked on a journey to transform passive video consumption into active shopping experiences.
Objective:
Implement a solution that seamlessly merges video consumption with direct shopping opportunities, driving a new revenue stream.
Solution:
The introduction of an in-shoppable pilot, which integrates a shopping overlay within the digital content. This overlay allows users to directly interact with products showcased in the content, thus merging the content consumption and shopping experience into one cohesive journey.
Primary KPI:
Percentage of users interacting with in-content shopping overlay products.
Results:
- 16% of viewers clicked on links within the in-shoppable overlay, translating into direct conversions per video.
- This interaction rate not only signifies the potential of the in-shoppable pilot but also underscores the evolving nature of online consumer behavior.
Case Study 3:
Sports Medicine Supplies Company
Sports medicine supplies company in-shoppable overlay sees 10% roll opens and 25% product impression
In a bid to harness the combined power of content and commerce, Sports medicine supplies company took a strategic leap by incorporating in-shoppable overlays into their digital experience. Their forward-thinking initiative promised users not just content viewing, but also an enticing shopping journey.
Objective:
To seamlessly blend content viewing with interactive shopping elements, enhancing user engagement and driving a more integrated consumer journey.
AiBUY Solution:
Deploy an in-shoppable overlay across digital content platforms. This overlay enables users to instantly interact with highlighted products, effectively merging content engagement with the shopping process.
Primary KPI:
Roll opens rate for the in-shoppable overlay.
Results:
Within the duration of the pilot:
- The overlay led to commendable 10% roll open rate, signifying strong user curiosity and engagement.
- Furthermore, a striking 25% of these engagements transitioned into product impressions, indicating high relevance and interest in the products displayed.
Case Study 4:
Sports Media
Sports Media strategic expansion grows by 10% incrementally with In-Shoppable Overlay
In an ever-competitive market, staying ahead necessitates innovative strategies. Recognizing this, Sports media) sought to expand its traditional marketing toolkit, aiming specifically to boost its impression count. The answer? A well-integrated in-shoppable overlay.
Objective:
Diversify and enhance PFN’s traditional marketing arsenal to achieve a more significant number of impressions in a market saturated with standard outreach techniques.
AiBUY Solution:
Embed an in-shoppable overlay within PFN’s digital content. The overlay, while complementing core content, would serve as an immediate call-to-action, prompting users to engage with showcased products.
Primary KPI:
Surge in impression rate attributed to the in-shoppable overlay, compared to standard marketing results.
Results:
- The supplementary 10% impressions gained demonstrates the efficacy of diversifying traditional marketing tools.