Online Shopping Statistics


Want to learn more about online shopping, content commerce and shoppable video and content commerce? AiBUY put together a list of the most important statistics, facts and trends so you can stay ahead of the curve – and the competition!

  • An estimated 1.8 billion people worldwide purchased goods online (Statista, 2018)
  • 63 percent of shopping occasions begin online (Thinkwithgoogle, 2018)
  • 42 percent of the US population purchased their groceries online at least once a week (GeekWire, 2020)
  • 62 percent of online buyers shop at least once per month (Episerver, 2019)
  • 63 percent of cart abandonments are due to extra costs for shipping (Statista, 2019)
  • 95% of commerce transactions will happen online by 2040. (Source: NASDAQ)
  • Sixty-three percent of consumers said retail technologies and innovations have improved their shopping experience on mobile devices (Source: National Retail Federation)
  • Sixty-two percent of retailers report that the use of information (including big data) and analytics is creating a competitive advantage for their organizations. (Source: IBM)
  • A ReadyCloud report finds that 44% of retail internet minutes were spent using a smartphone device, while 11% were spent using a tablet, as compared to 45% spent using a desktop. (ReadyCloud)
  • Amazon made up 43.5% of the total online retail market in 2018. (SimmilarWeb)
  • Percentage off discounts (35%) and free shipping (20%) are the offers email subscribers want the most. (Adestra)
  • 22% of clothing purchases in 2018 happened online. (The Atlantic)
  • 52% of people say that the speed at which a website loads is crucial for customer loyalty (Google)
  • 72% of ecommerce will take place on a mobile device by 2021 (Statista)
  • Experts expect global ecommerce sales to double between 2018 and 2023, breaking the $6 trillion mark (Statista)
  • Average ecommerce conversion rates average 2-5% and 56% of website revenue comes from Google (Wolfgang Digital)
  • Websites with more than three seconds of loading time lose 40% of their initial website visitors (Forbes)
  • 57% of online shoppers say they’ve bought something from a retailer overseas. (Nielsen)
  • 65% of senior executives visit the website after seeing a related YouTube video. (HubSpot)
  • The average shopping conversion rate for Google Ads is 1.91% and 1.74% for Bing Ads. (Wordstream)
  • The abandonment rate for mobile shopping carts is 85.6% (Barilliance)
  • Mobile shopping is booming, and leapt from 8% to 15% in 2019, while shopping on desktop dropped from 78% to 63%. (Invesp)
  • 56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purchase. (Shopify)
  • 43% of shoppers abandoned shopping carts because the shipping charges were too high. (PayPal)
  • 39% of people who shop online say that a major influence in the purchasing decision is the availability of a free return policy. (NPR/Marist)
  • 23% of people say that reviews and recommendations that they see on social media play a role in their shopping decisions. (Forbes)


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