AiBUY Appoints Entertainment Industry Veteran Tracey Arrowood-Shaw to its Board of Directors
Seasoned Entertainment Executive and Senior Vice President of Strategy and Innovation of the WWE (World Wrestling Entertainment) brings 25 Years of Experience to the Enhanced Commerce-Enabled Digital Industry.
DALLAS, TX—AiBUY, a leading platform powering shoppable media everywhere, has appointed Tracey Arrowood-Shaw, one of entertainment industry’s most accomplished executives, to its board of directors, effective May 29th, 2020.
Tracey Arrowood-Shaw is an entertainment executive with extensive experience overseeing industry-leading production and distribution operations and initiatives. These include the launch and re-platforming of the award-winning WWE Network, the first-ever Live Linear and VOD global OTT digital streaming service.
She is a persuasive and respected leader, based on over 25 years of experience in the media content industries, in a storied career that spans all aspects of production, media operations, content acquisition, global distribution, programming, strategy and D2C product design and development. Some of her initiatives include evaluating business and tech opportunities, developing strategies, implementing sustainable cost saving and efficient processes, identifying and driving key operational metrics and recruiting, leading and retaining strong teams. She thrives in a high-performance culture, capable of delivering to tight timelines and providing the motivation required to foster a team environment to achieve company objectives.
“Tracey has tremendous vision for the future of Sports and live entertainment and we share the same vision and belief that the AiBUY technology has a huge opportunity to transform the way Sports and Live Entertainment companies monetize their unique content in a way never done before,” said CEO, Eugene Tererkhov.
Arrowood-Shaw commented on her appointment: “Great businesses are driven by great teams and the one constant we can count on in life and in business, is change. In the dynamic world of how consumers want to purchase goods from groceries to cars, AiBUY has developed cutting edge products to accommodate that change. As I learned more about AiBUY and spoke with the senior leadership of the team it was clear that I was speaking with some of the most innovative, smart, passionate and strong leaders in the industry of shoppable video.”
AiBUY Powers Shoppable Media Everywhere.
Through strong partnerships with our clients, we affect meaningful change by improving the way consumers digest brands. The pace of innovation we have set is complemented by our over 10 years of experience and dedication to client success and customer support, all of which aim to advance the way consumers interact with shoppable content. Our products transform the way brands engage with their consumers while increasing return on investment of high-quality media content through a direct sales path.