AiBUY enables “See Now, Buy Now” shopping experience at September 2021 New York Fashion Week! 

In partnership with Endeavor and IMG Fashion, AiBUY’s patented technology allows viewers of 2021 New York Fashion Week to drive eCommerce transactions of their products and designs –  live!  Kicking off the relationship between AiBUY and IMG Fashion, Vogue Business did a cover story of the evolution of fashion and the demand of global consumers to not only experience the runway live, but be able to purchase designer clothing throughout the experience.  

According to an exclusive interview in Vogue Business on September 8, 2021 “The partnership between IMG and AiBUY, which is providing the tech integration, goes beyond designers and fashion shows, allowing viewers to shop for an array of products, including beauty and books, while watching tutorials and talks hosted on the site.”   Furthermore, in reference to shifts in consumer behavior following the Covid-19 pandemic, Alla Valente, senior analysts at research and advisory company – Forrester states:  “the momentum is actually in support of see-now-buy-now.”

Check out the full story from Vogue Business here:  https://www.voguebusiness.com/fashion/can-nyfw-bring-back-see-now-buy-now

Also, visit NYFW.com to check out the exciting new shopping experience for the following designers: Altuzarra, Sergio Hudson, LaQuan Smith, Jason Wu and Maison Kitsuné. 

Below are links to the VOD versions of the Altuzarra, Sergio Hudson and LaQuan Smith:

Altuzarra – https://app.nyfw.com/video/252078/altuzarra-september-2021

Sergio Hudson – https://app.nyfw.com/video/250325/sergio-hudson-september-2021

LaQuan Smith – https://app.nyfw.com/video/250481/laquan-smith-september-2021