SEO Basics to boost your influencer blog.
You probably know how important it is as a blogger to use different strategies that help increase SEO for your website and all the valuable content you create. This post covers the basics.
If you’re newor just need a refresh, we have you covered.
What is SEO?
SEO stands for Search Engine Optimization.
It’s a “business term”for describing how you can make your content (whether that content is on your blog or social channels) easy to find amongst the crowded digital landscape.
Let’s be real for a moment, that’s what we’re doing right now with this blog. It’s helping us increase our search ranking for various key terms like Influencer, SEO, Blogger, etc.
How does SEO work?
Search engines categorize and classify all the content and data on the Internet. Yes, the entire internet! Some estimate that the indexe web was estimated to host around 5.85 billion pages.SEO makes it easy for people to find various products, services or even just information. When you’re looking for specific content, SEO points you in the right direction and gives you the best results based on what they think is the most relevant and valuable to your search.
Where do I start?
As a blogger, you want your content to be easy to find and easy to categorize so that all of your future content consumers can find you! You can start by implementing a few best practices outlined below to help improve your web SEO and make your content SEO friendly.
• Have a clear and readable site structure
• Be strategic about content creation
• Use a combination of content
• Optimize for mobile
• Have an attractive UX
• Leverage cross-channel promotion
• Have quality backlinks
• Have a fast-loading site
• Oh – and always be MOBILE friendly
There are many factors that contribute to page ranking and SEO so these tips are a just a good place to start. There are many ways you can improve SEO for your website and blog posts – including outsourcing to the experts. Here are some of our favorite resources:
Google — Image publishing guidelines
Bloguettes — Why Bloggers Should Care About Voice Search
Bloguettes — SEO: Why It’s Important & How to Make it Work for You
Forbes — 11 Ways To Improve SEO
Shoppable Media 2