are influenced by TV ads in their shopping decisions (MarTech Cube, 2024)
81% of CTV users
62% of CTV users
are likely to scan these codes if exposed, enhancing the potential for shoppable TV ads (LG Ad Solutions, 2024)
$43.59 billion
is the projected CTV ad spending in the US by 2026, highlighting the rapid growth and potential of this advertising channel (Porch Group Media, 2024).