In-Content Shoppable Overlay gets 16% link conversions per video for the Educational Sports Media

In a fast-changing digital world, a client saw the chance to seize direct-to-consumer opportunities. They used in-shoppable overlays in their videos to turn passive viewing into active shopping.

Objective

To implement a solution that seamlessly merges video consumption with direct shopping opportunities, driving a new revenue stream.

Solution

Introducing a pilot program featuring in-content overlays integrated into digital content. These overlays allow direct interaction with showcased products, seamlessly merging content consumption and shopping.

Primary KPI

CTR.

Results

16% of viewers clicked on links within the in-content shoppable overlay, resulting in direct conversions.

Sports Media Strategic Expansion grows by 10% incrementally with In-Content Shoppable Overlay

In a competitive market, staying ahead demands innovation. Our client aimed to bolster their traditional marketing efforts by integrating an additional ad format - the Overlay.

Objective

To diversify and enhance the client's traditional marketing arsenal, aiming for more significant engagement metrics in a market saturated with standard outreach techniques.

Primary KPI

Increase in impressions.

Results

The extra 10% impressions show the effectiveness of using additional marketing tools.