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Overlay is a technology that is shown on top of the chosen part of your content. Users can purchase products right from the video without any redirection.

Future of Shoppable Media

The way purchasing happens has changed dramatically. At least 93% of consumers say online reviews affect their shopping choices. The

Aug 23, 2023

Path to Purchase Evolution (Research Report)

The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33% of the globe now

Aug 23, 2023

Report: 65% want options to checkout directly in-content

AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping

Jul 23, 2023

Can Roku/Shopify’s TV checkout unseat the smartphone for t-commerce?

Roku and Shopify are closing the loop on TV ads, allowing people to buy directly from their connected TV. Though

Jul 23, 2023

Consumers crave convenience when it comes to checkout

A hefty number of consumers, 65%, would like to purchase directly from a link in-content and are highly motivated by

Jul 23, 2023

How UGC is forcing e-commerce to adapt

Industry research suggests that around 96% of consumers find shoppable videos a desirable e-commerce feature that helps make purchasing decisions

Jul 23, 2023

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